Better creative and commercial decisions — from script to screen.
A predictive intelligence platform calibrated on 10,000+ films across 10+ Indian languages. SDI scores content and campaigns before release, and forecasts opening and lifetime box office while the decisions still move the number.
The industry is optimised to understand the past. SDI is built to predict the future — telling you what will work with audiences 12 to 24 months from now, before decisions are made and money is committed.
SDI scores a script or film against a continuously updated model of what Indian audiences are moving towards. The output is a lifetime box office forecast and a development roadmap.
How it works →SDI measures what a film can give its campaign before any asset is cut or any positioning is locked. The output is a first-day forecast and a full campaign strategy.
How it works →"Box Office = Content × Campaign. SDI forecasts both — at the stage where decisions still move the number."
Predictive intelligence applied across the full lifecycle — from the first draft to the day of release.
Script doctoring at the script stage. CLE rating, lifetime forecast and recommendations before production budget is committed.
Explore →Evaluate the finished film on the CLE framework. Assessment or consumer-backed Validation, with a lifetime forecast.
Explore →Evaluate campaign assets on the CDE framework before launch. First-day forecast plus positioning, creative and media strategy.
Explore →Campaign tracking and first-day forecasting through the launch window via the TSPI master index.
Explore →Audience preference is not static. Genre cycles shift. Elements that drove tickets last year may not drive them next year. SDI tracks where audience appetite is moving — the model is continuously updated with every film that releases, so every forecast reflects where Indian audiences are heading, not where they were.
An engineer by training and a PGDM graduate from MICA, Gautam Jain brings a rare combination of analytical rigour and creative instinct to the content business — structured research, data-driven decision-making, and deep hands-on experience across content development, marketing strategy, and audience forecasting.
Over the past 18 years he has worked at the intersection of entertainment and intelligence, building frameworks to evaluate scripts, films, campaigns and commercial potential — work that has helped shape decisions behind successful films, shows and large-scale content launches.
He founded SDI on a clear belief: the future of content success will be driven by better intelligence, earlier in the process. By combining audience data, proprietary evaluation frameworks and predictive models, SDI helps studios, producers and platforms make sharper creative and commercial decisions — from script stage to release.
India's content economy is entering a phase of massive expansion and increasing complexity. SDI is built to help the industry navigate that growth with greater clarity, confidence and predictability.
Ready to bring predictive intelligence into your development, production or campaign decisions?
Start the Conversation →